YOU KNOW THAT THING YOU KEEP THINKING ABOUT?

The project. The idea. The business. The art. The next move.

The thing you keep saying you’re going to do when you have more time… more confidence… more clarity… less fear.

You don’t need another year to think about it. You need to start moving.

WE ALL GET STUCK.

Sometimes it looks like fear. Sometimes it looks like procrastination. Sometimes it looks like endless planning, researching and waiting until everything feels exactly right. Sometimes you’ve been sitting still so long that you’ve stopped calling it stuck.

But you still know.

There is something in you asking to be made, changed, explored, pursued or started. And every time you put it off, it costs you something:

Time. Energy. Confidence. Momentum. Opportunity.

Maybe the question isn’t:

“What if I try and fail?”

Maybe it’s:

What happens if another year goes by and I never try?

IT’S TIME TO START A WAR.

Not with the world.

With the things keeping you from moving.

The fear. The excuses. The overthinking. The apathy. The indifference. The version of yourself that keeps saying someday.

Start A War gives you 40 days to stop circling the thing you want and begin moving toward it.

40 DAYS FROM NOW CAN LOOK DIFFERENT.

This isn’t a book you simply read.

It’s a guidebook you work through.

For 40 days, you’ll encounter carefully chosen questions designed to make you wrestle with what you want, what matters, what you’re afraid of and what’s actually keeping you stuck.

But reflection isn’t enough.

Throughout the guidebook, you’ll find prompts that call you out of your head and into action.

Think. Wrestle. Get clear. Then—

GO. DO.

WHAT HAPPENS IN 40 DAYS?

We’re not promising that you’ll build the entire business, finish the novel, change careers, record the album or reinvent your life in 40 days. We’re asking something more important:

Will you finally begin?

Start A War is designed to help you:

• Get clear about what you actually want.

• Name what’s keeping you stuck instead of continuing to work around it.

• Challenge the fear and indifference that have kept you on the sidelines.

• Take meaningful action instead of endlessly preparing to take action.

• Build momentum toward the work, idea or life you keep thinking about.

The goal isn’t to have everything figured out by Day 40.

The goal is to no longer be standing where you were on Day 1.

THIS IS FOR YOU IF…

• You have an idea you can’t seem to let go of.

• You know you want something to change, but you’re not sure how to move forward.

• You’ve spent more time researching, planning and thinking than actually doing.

• Fear keeps disguising itself as practicality.

• You keep waiting for confidence before you start.

• You’ve told yourself “someday” more times than you’d like to admit.

Or maybe you can’t even name the thing yet. You just know: I can’t keep doing nothing.

Good. That’s somewhere to start.

CLARITY. SCARY CLARITY.

Because here’s what happens when you finally get honest about what you want: You can’t unknow it.

That’s the kind of clarity we’re after. Not another motivational high that disappears by Monday. Not someone else telling you what your dream should look like. Not a perfect five-year plan.

Clarity that requires something from you.

Clarity that leads to action.

Clarity that makes someday a lot harder to tolerate.

THE ENEMY ISN’T FAILURE. It’s inertia.

You don’t need to know exactly where all of this will lead before you begin. You don’t need permission. You don’t need to feel completely ready. And you definitely don’t need another six months to think about whether you should start. You need a first battle. Then another. Then another.

40 days.

Let’s see what happens when you stop waiting.

START A WAR

A 40-Day Guidebook

For creatives who are tired of thinking about the thing they want to do—and are ready to start moving toward it.

Your war starts on Day 1.